If the Sim Player is 15%, I know the thought is not that 65% are casual gamers.
I believe they look at it from an Online vs Offline user, because everything is streamlined towards Online.
Updates must now go through an Online Pass.
Added game features are purchased through Online.
In essence, all the Up-Selling is through Online.
So any business model would follow this pattern instead of Hardcore vs Casual.
What is happening is somebody got excited about the numbers from Online usage for the Shooter Games and is making an error in thinking that Sports Games can/will follow the same type of usage. That's why their Sports Games are being built to work in this area of revenue.
But in doing so, they are putting themselves in a corner because no Sports Game will ever draw Online usage numbers like Shooters. They're just not that type of game.
With timeframes to build shrinking, their push is towards this area of revenue more and more every year.
There's a reason Offline features have not been upgraded to the level of NBA 2k11 and The Show.
Online is were there focus is, period!!!