NBA 2K16 Digital Short - Stephen Curry: Beyond the Shadows

[King_B_Mack]

Quote: Originally Posted by jbthegreat

The spike lee commercial was shown during the NBA finals. I'm sure it was pretty expensive and they didn't show any game play or anything. Do you think that was money spent wisely? I assure you it is less expensive showing gameplay clips even if the game is in alpha or beta stages. It is even less expensive releasing a feature list for the game.

Here's the thing. They release a "trailer" during the Finals every year and very rarely is it ever actual footage from the coming year's game. It's usually footage of 2K let's say 13, with the 14 logo attached to it just as a hype video or cover guy announcement.

[redsox4evur]

Quote: Originally Posted by jbthegreat

You really think that trailer released during the NBA finals did it's job without showing any gameplay footage? Who was their target audience for that trailer? 2K diehards or casual basketball fans ? of just Spike Lee fans?

Casual basketball fans...I have said this in multiple different threads and forums. The number of casual fans outweigh the sim fans 10:1. And the number of people who casually get the game because it was the only game on the market compared to the number of guys who got it because it was more sim is probably 20:1.

[jbthegreat]

Quote: Originally Posted by King_B_Mack

Here's the thing. They release a "trailer" during the Finals every year and very rarely is it ever actual footage from the coming year's game. It's usually footage of 2K let's say 13, with the 14 logo attached to it just as a hype video or cover guy announcement.

The footage released of NBA 2k14 during the finals had everyone talking and it was only beta footage.

[King_B_Mack]

Quote: Originally Posted by jbthegreat

The footage released of NBA 2k14 during the finals had everyone talking and it was only beta footage.

I see we skipped the part where I said rarely.

[Vni]

If you are this impatient 2K's marketing already won tbh.

[jbthegreat]

Quote: Originally Posted by Vni

If you are this impatient 2K's marketing already won tbh.

Yep this is why we need healthy competition.

[swac07]

Quote: Originally Posted by Vni

If you are this impatient 2K's marketing already won tbh.

Egzaaaaaactly.....

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[scottyp180]

Quote: Originally Posted by MikeGSW

Sorry but I think it's you who hasn't been playing for long. They do this every damn year and people always complain. Then they buy the game anyway. They absolutely do NOT give gameplay footage 3 months before the game. Certainly not since 2k12. And I disagree wholeheartedly about 15 playing better out the box than it does now.

Completely agree. I've been keeping up with 2k for atleast 10 years. I remember the "Fear the Fro Fridays" for 2k5, not sure how many heads here were around for that. 2k isn't always 100% the same every year. There's been years where we get some info at E3, maybe a teaser. Sometimes we get some info and a short gameplay in july. But typically late August and September is when we get the substantial info and gameplay drops.

And like others have said it clearly hadn't hurt them up to this point. Even when Live was releasing yearly 2k still stuck to there plans. Tear after year it was the same thing Live would release info early and people would say "uh oh Live's coming at 2k hard this year!" And when 2k didn't respond immediately I'd see comments like "2k is scared. They know they don't have much to show so they are holding off." Yet 2k always ended up with the better reviewed game and, eventually, the better sales.

Whether you like the market strategy or not 2k knows they don't need to market their game months in advance. Their brand is reliable which is indicated by their yearly reviews, dont remember the last time 2k wasnt the highest rated basketvall title. And they have had the best sales for a basketball game for nearly a decade. They have nothing to prove, unlike Live. The only way i see 2k really changing up their strategy is if and when Live, or another basketball game, proves they can change 2k in terms of quality and sales. Even then 2k would probably keep the same market strategy and just step up their game further in terms of game development