Why won't EA use ESPN integration in Madden games?

[TheLooseCannon]

Seriously, the game overlays and menu fonts look pretty ugly. Especially the "Career Notes" or whatever they are called, it looks like a typewriter-style font, yikes. It bugs the hell out of me when other franchises under EA are trying to make the most out of the ESPN brand EA acquired a year back, yet Madden still sticks to it's generic look.

[Jm0ney2001]

because EA feels they would rather people see the EA Sports logo everywhere in the game rather than the ESPN logo. They don't want it to be overshadowed. They have stated that they don't want to do the whole "hey we got ESPN" thing that 2k did. They should though. IMO

[xxzone]

Cause 2k5 did it so well they would worry they would once again be compared to that game for their shortcommings.

[bkrich83]

It's quite apparent to me, or at least imo, the ESPN/EA deal was nothing more than a marketing deal. I don't anticipate them integrating it in to the game anywhere near the way ESPN did. I just don't think TV style presentation like that is a priority.

[DirrtySouth78]

TO me its one of those Microsoft type deals....With a we just bought it to keep it from the other guys feel to it

[vikingsfan1]

Madden is the only football game out there and EA can do what they want to do. There is no excuss for the presentation on this game to be this bad. I like the game. The presentation of 2K football IMO is what made that game stand out.

[bkrich83]

Quote: Originally Posted by DirrtySouth78

TO me its one of those Microsoft type deals....With a we just bought it to keep it from the other guys feel to it

That would make sense, if not for the fact that ESPN made a conscious decision not to re-sign with 2k.

[aukevin]

The whole ESPN thing with EA has really disappointed me. I keep hoping they are just waiting until they can put it all in a next gen game or something, but right now, the ESPN license is being wasted, unless the whole point of it was just to keep 2k away from it. If that's so, then I guess they are using it fine, but BK says that's not the reason.

I'm pretty happy with the gameplay on both NCAA and Madden, I want to see more upgrades in presentation. NCAA has had the same pregame and postgame for a few years now. I haven't played Madden in a while before this year so I can't comment on it's presentation.

If EA ever plans on using this ESPN license in their overlays and presentation, I wish they would hurry up and do it. When MVP 06 came out this year, I was disappointed because all it had was the online ESPN ticker, now I think that's great because it pretty much is the only ESPN stuff I've seen out of EA outside of the ESPN the Mag in the NCAA game, but I really don't count that since that feature was already in there, it just used to be SI.