If you are no longer on the original 360 from which you purchased/downloaded the game, you might need to do a license transfer to link your game license to your new console.
Here's a link:
https://www.youtube.com/watch?v=RaUHXmXJS_w
Edit: I alos just remembered that the dowload items marked EarlyRelease from those days were the EaSports Season Ticket trials that you could only play for the weekend prior to release. If you actually purchased the game digitally, you probably have another NCAA Football 14 item in your download history.