Over the years? You must be new. For the longest time, their "marketing" was weak at best. Now that people actually pay attention to them, people act as if the marketing has changed. Your opinion of their marketing is your own, but for the longest time, they had NO marketing to even care about. Now they do. It's not as big as EA's, but it's standard fare for a franchise this size. If they have you talking about the game, which they do, then they are doing their job.